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The Benefits Of Using LED Billboard Truck

By Larry Bailey


People are moving away from the traditional bulbs into light emitting diodes. They have a significantly higher light emission and even use less power. They are even used on ad displays now. It makes for a very prominent display. An led billboard truck is essentially a mobile display. One can hire one from the regular advertising companies. It is a slight but quite significant deviation from the traditional display.

These screens are very bright of course. For that reason, they will grab the attention of bypassers. This screen offers a lot of versatility. One can play still images. One can play videos. One can have writings on there or even emoticons. It is all up to the client to choose. Research shows that these screens are six times more effective than the traditional ad tools. Keep this in mind.

The client reserves the right to determine the locations this screen visits. One should develop a route map of sorts. One may even decide to just have the screen move around at specific times. Like a highway at rush hour for example. Or around malls on weekends. Or near the beach on holidays. One is able to make a decision on how and when their message will reach the people.

Research and people with experience all agree that it is much more cost effective than any traditional mode of advertising. For an option that offers six times more efficacy than the same modes, that is pretty great. The word here is value. One derives more value from this tool.

Say the screen is shown near a senior center at midday then near upmarket office buildings at rush hour. These are different target demographics. Of course, they will not respond to the same stimulus. Different messages will appeal to each. This option offers the capability to change the content as much as needed. Also, consider that this screen will be in motion while developing the content.

When hiring a mobile screen to ensure to check the resolution. If the quality of the screen is low, then obviously resolution is low. Find out about the flexibility. Can the screen content be changed? Can the route be changed? Some factors may warrant changes to either or both of those. Look for a service that offers varied display alternatives.

Any business decision made, one must keep a keen eye on the money. One should be careful not to let the numbers get too overwhelmingly high. The key to ensuring the expenses are justified is looking at the value. The price could be much lower than everything else. So one should question how this one person can afford to charge so low. There could be hidden charges. Or the screen could be very low quality with crappy resolution and other sorts of shortcuts. So look at the value. Look at the entire package.

One last pro tip and maybe a reiteration, research. Market research will really come in handy. Where do the target people go? Which places would the screen have the most impact? This kind of decision requires a lot of thought and due diligence. Do not make it lightly. Also, do some research on which kind of content would best suit the target clients. In some cases, different demographics respond to different messages, therefore, warranting frequent changes to the display.




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This article collected, selected and written by: Author Van Hoc

Niche blogs are sometimes referred to as splogs, but this is a misnomer. Even though the desired end result for the niche blogger is to make money...

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