Postcards are rectangular thick paper or thin cardboard meant to write and mail without an envelope and could either require stamps or have one already printed on it. Novelty postcards are those made from materials uncommon for this use. These cards usually have images printed on them which can either be paintings, tourist destinations, buildings, vehicles and portraits while blank ones are also available.
Various reasons are there for sending this rather than normal letters such as their cost being cheaper and a way to show your correspondence where you currently are now. Another use is to market the products and services of businesses with postcard advertising which mailed to many individuals. Here are various tips in maximizing the effectiveness of producing sales lead and increasing traffic in websites.
Make sure this are sent to prospects who might be interested with the offer and had the history of acting on their interests. Example is in sending it to those who requested details regarding products and services which is similar to the ones you offer. These lists could be acquired through the majority of mailing lists brokers.
Design postcards with a look of coming from a friend having a message for them instead of looking like a magazine ad. This can make the readers react pleasantly with the card that appear friendly for them instead of harshly reacting to those advertisements they usually get in the mailbox. Doing this may boost how many replies you could get.
Do not use the postcards to close sales because there is not enough space for giving all the needed information to make such decision. Use it instead to generate inquiries with brief mentions of major benefits they can get from the offers you have. Motivate them then to ask for further information by printing your website or contact number.
Because postcards are sent without envelopes, their message could be read directly with most people unable to avoid it. Grab this advantage with writing your message in a way that captures immediately their attention and have a direct point. Make it brief and easy to read so they will still read it all even when they were just glancing.
Send them with a first class mail service because these are only a few cents more expensive compared to standard ones if its size follows the requirement. The delivery is prioritized over the other classes meaning they arrive faster to the intended receivers. Doing this gives you the chance of getting more replies from the customers you targeted.
Send them to arrive during Tuesdays or Wednesdays because these days have lighter volume of mails usually than other days. This means less competition for your postcards from those that were also delivered that same day. Avoid having it arrive at Mondays because for most people, this day is the busiest.
Do not spend so much with designing and printing because colorful prints and elegant layouts are expensive but do this when you offer these services though. Simple designs are doable in personal computers and have them printed by companies or yourself. Be sure in following these tips for more market presence.
Various reasons are there for sending this rather than normal letters such as their cost being cheaper and a way to show your correspondence where you currently are now. Another use is to market the products and services of businesses with postcard advertising which mailed to many individuals. Here are various tips in maximizing the effectiveness of producing sales lead and increasing traffic in websites.
Make sure this are sent to prospects who might be interested with the offer and had the history of acting on their interests. Example is in sending it to those who requested details regarding products and services which is similar to the ones you offer. These lists could be acquired through the majority of mailing lists brokers.
Design postcards with a look of coming from a friend having a message for them instead of looking like a magazine ad. This can make the readers react pleasantly with the card that appear friendly for them instead of harshly reacting to those advertisements they usually get in the mailbox. Doing this may boost how many replies you could get.
Do not use the postcards to close sales because there is not enough space for giving all the needed information to make such decision. Use it instead to generate inquiries with brief mentions of major benefits they can get from the offers you have. Motivate them then to ask for further information by printing your website or contact number.
Because postcards are sent without envelopes, their message could be read directly with most people unable to avoid it. Grab this advantage with writing your message in a way that captures immediately their attention and have a direct point. Make it brief and easy to read so they will still read it all even when they were just glancing.
Send them with a first class mail service because these are only a few cents more expensive compared to standard ones if its size follows the requirement. The delivery is prioritized over the other classes meaning they arrive faster to the intended receivers. Doing this gives you the chance of getting more replies from the customers you targeted.
Send them to arrive during Tuesdays or Wednesdays because these days have lighter volume of mails usually than other days. This means less competition for your postcards from those that were also delivered that same day. Avoid having it arrive at Mondays because for most people, this day is the busiest.
Do not spend so much with designing and printing because colorful prints and elegant layouts are expensive but do this when you offer these services though. Simple designs are doable in personal computers and have them printed by companies or yourself. Be sure in following these tips for more market presence.
About the Author:
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This article collected, selected and written by: Author Van Hoc
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