When vehicle graphics are made, one long-term goal stands out above the rest: to gain as many impressions as possible. Anyone that's involved in advertising will see this as a given, but it can be tough to get eyes locked onto your graphics as they move from place to place. How can this level of challenge be reduced, you may wonder? Here are some of the do's & don'ts that will be able to help you in this respect.
DO design your graphics to be as simple as possible. Believe it or not, your vehicle graphics can be made effective by keeping things simple. What this means is that you shouldn't overcrowd your wraps with numerous images or clashing colors. Instead, showcase only what's needed, so that your graphics can be easily read. The likes of JMR Graphics will stress that you follow this guideline as well.
DON'T use text so small that it can't be easily read. As a matter of fact, many designers will tell you to increase your font size, as text will be arguably the most vital component of your graphics. You want to make sure that people can easily read what you have to showcase, even if the vehicles themselves are moving. Larger text will ensure that this happens. The smaller your text is, the more difficult it will be to make out what's being shown.
DO build your graphics with consistency in mind. To say that there are many vehicles to be wrapped would be an understatement. Of course, this is wholly dependent on what you have. For example, you may only want to wrap your fleet of trucks. If this is the case, all of your wraps must match from a visual standpoint. This aids in the creation of consistency, which is vital for the needs of marketing and Long Island SEO companies alike.
DON'T think that CTAs don't matter. As a matter of fact, an effective call-to-action may help you gain more impressions in the long run. While it's important for people to be exposed to your graphics, it's equally important for them to follow up. This is where a CTA comes into play, as it can encourage others to visit websites, get involved on social media, and the like. As you'll come to learn, this will net considerably more impressions.
DO design your graphics to be as simple as possible. Believe it or not, your vehicle graphics can be made effective by keeping things simple. What this means is that you shouldn't overcrowd your wraps with numerous images or clashing colors. Instead, showcase only what's needed, so that your graphics can be easily read. The likes of JMR Graphics will stress that you follow this guideline as well.
DON'T use text so small that it can't be easily read. As a matter of fact, many designers will tell you to increase your font size, as text will be arguably the most vital component of your graphics. You want to make sure that people can easily read what you have to showcase, even if the vehicles themselves are moving. Larger text will ensure that this happens. The smaller your text is, the more difficult it will be to make out what's being shown.
DO build your graphics with consistency in mind. To say that there are many vehicles to be wrapped would be an understatement. Of course, this is wholly dependent on what you have. For example, you may only want to wrap your fleet of trucks. If this is the case, all of your wraps must match from a visual standpoint. This aids in the creation of consistency, which is vital for the needs of marketing and Long Island SEO companies alike.
DON'T think that CTAs don't matter. As a matter of fact, an effective call-to-action may help you gain more impressions in the long run. While it's important for people to be exposed to your graphics, it's equally important for them to follow up. This is where a CTA comes into play, as it can encourage others to visit websites, get involved on social media, and the like. As you'll come to learn, this will net considerably more impressions.
About the Author:
Would you care for further information about vehicle graphics? If so, contact JMR Graphics today.. This article, The Do's And Don'ts Regarding Vehicle Graphics & Impressions is released under a creative commons attribution license.
This article collected, selected and written by: Author Van Hoc
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