When introducing a new product onto the market, all companies need to generate interest and get people to buy the product. This is not an easy task, so many tempt consumers with the promise of a discount in the form of a coupon. When a new coupon is generated, there is much more to redeeming it than simply scanning it at the register. A coupon clearing house helps the retailers and manufacturers alike make the act of distributing and redeeming coupons much easier.
When a customer uses a coupon, the store accepts it, knowing that they will eventually get the money back. They receive thousands a day from many manufacturers. It would be tedious to have to separate all of them and mail to individual manufacturers. Instead, a retailer can use a clearing house to do this, so they can send most or all of the accepted coupons to one place.
Once a coupon gets to the clearinghouse, everything is sorted using special equipment and highly trained employees. Based on these totals, an invoice is made to determine how much is owed to the store that sent them in. This happens so much more quickly and with less hours spent compared to the cost if each store did this process themselves.
When the invoice is made, it includes the face value of all coupons mailed in, plus a handling fee for each one. The retailers have to pay postage and may have other fees associated with accepting coupons. This handling fee covers those costs to encourage the store to keep accepting them.
This is how the clearing houses help the retailers, but here is quite a few things they do for the actual product manufacturers as well. Data reports can be compiled on behalf of the issuing company to see if the coupons are actually working. The reports track usage and see if it is cost effective to continue issuing the discounts or whether it is all a bust.
They can even audit a store's redemptions to look for any anomalies. This includes detecting fraud and checking redemption records to ensure that nothing is going on that could potentially make the product maker lose any money. It protects everyone involved, including the consumer, since it allows makers to keep giving out coupons, knowing they will be redeemed lawfully.
They can even help to ensure that digital coupons are working and being redeemed properly. These are usually bar codes or letter and number codes that are generated for paperless couponing. This is very nice for retailers, consumers and manufacturers alike since there is no cost in paper or ink.
Finally, the clearing house can help reduce fraudulent and fake coupons. Some criminals use computer programs to make fakes that look like the real thing, complete with scannable bar codes. Employees can look at each physical coupon to spot fakes and alert retailers so they can stop taking them and reduce or eliminate fraud. This is yet another way that the clearinghouse has your back, whether you are the manufacturer or retailer.
When a customer uses a coupon, the store accepts it, knowing that they will eventually get the money back. They receive thousands a day from many manufacturers. It would be tedious to have to separate all of them and mail to individual manufacturers. Instead, a retailer can use a clearing house to do this, so they can send most or all of the accepted coupons to one place.
Once a coupon gets to the clearinghouse, everything is sorted using special equipment and highly trained employees. Based on these totals, an invoice is made to determine how much is owed to the store that sent them in. This happens so much more quickly and with less hours spent compared to the cost if each store did this process themselves.
When the invoice is made, it includes the face value of all coupons mailed in, plus a handling fee for each one. The retailers have to pay postage and may have other fees associated with accepting coupons. This handling fee covers those costs to encourage the store to keep accepting them.
This is how the clearing houses help the retailers, but here is quite a few things they do for the actual product manufacturers as well. Data reports can be compiled on behalf of the issuing company to see if the coupons are actually working. The reports track usage and see if it is cost effective to continue issuing the discounts or whether it is all a bust.
They can even audit a store's redemptions to look for any anomalies. This includes detecting fraud and checking redemption records to ensure that nothing is going on that could potentially make the product maker lose any money. It protects everyone involved, including the consumer, since it allows makers to keep giving out coupons, knowing they will be redeemed lawfully.
They can even help to ensure that digital coupons are working and being redeemed properly. These are usually bar codes or letter and number codes that are generated for paperless couponing. This is very nice for retailers, consumers and manufacturers alike since there is no cost in paper or ink.
Finally, the clearing house can help reduce fraudulent and fake coupons. Some criminals use computer programs to make fakes that look like the real thing, complete with scannable bar codes. Employees can look at each physical coupon to spot fakes and alert retailers so they can stop taking them and reduce or eliminate fraud. This is yet another way that the clearinghouse has your back, whether you are the manufacturer or retailer.
About the Author:
If you are looking for information about a coupon clearing house, come to our web pages online today. Additional details are available at http://couponserviceus.com now.
This article collected, selected and written by: Author Van Hoc
Niche blogs are sometimes referred to as splogs, but this is a misnomer. Even though the desired end result for the niche blogger is to make money...
Get Free Email Updates to your Inbox!
Post a Comment