The most important aspect of a tradeshow is the giveaways that you organize for prospective clients or customers. The main idea behind the giveaways is to spread your business logo to the masses and let them know that you are a key player in whatever your industry is. However, most marketers make the mistake of getting giveaways that do not adequately represent their business. Here are some tips that can assist you when it comes to getting the perfect tradeshow swag.
The quality that all giveaways should have is that they should be aligned with your brand. This simply means that when a customer looks at the giveaway, it has to communicate something about the brand. If this does not happen, you will just be spending money to make and give items which will not fetch you any returns. Before you come up with the items, take time and brainstorm on the best way to represent your brand through the items.
Audience value is a great quality that you should look at in the promotion items. The good news is that there are two options that can help you achieve this. The first option is making them realistic. For example, products such as pens or water bottles will promote the message quickly as they are in high demand. This is a practical option to consider. Secondly, is considering exclusive collectibles such as badges. This will help in spreading the message to your customers.
The durability of the item that is part of the swag is very important to consider. Think about a situation whereby you have given an umbrella as a giveaway and the moment the customer opens it for the first time, it falls apart. The customer will associate your brand with poor quality, and this will not help your marketing strategy.
Consider the cost of manufacturing the product. The cost should include the following: designing, production, logo printing, the cost of shipping and any other costs. As a competent market, you should think about the shipping process. This is a process that can break or make the campaign.
It is important to think about the size of the product. Trying to make the clients happy is one thing, and giving them a simple easy to carry around the product is another. Nobody wants the baggage of an exaggeratedly big product that they probably do not even need all the time. Simplicity will always carry the day.
Think about the particular demographic that you are targeting. This is what will determine the items that will be understood, and welcomed as gifts. For instance, if you are selling products for the elderly, concept and jokes that resonate with the youth will not help you.
These are the things that you need to think carefully about when choosing and designing items to present at your trade fare. The easiest way to beat the entire headache is getting a marketer with experience in the process. They will help you choose the best gifts for the process.
The quality that all giveaways should have is that they should be aligned with your brand. This simply means that when a customer looks at the giveaway, it has to communicate something about the brand. If this does not happen, you will just be spending money to make and give items which will not fetch you any returns. Before you come up with the items, take time and brainstorm on the best way to represent your brand through the items.
Audience value is a great quality that you should look at in the promotion items. The good news is that there are two options that can help you achieve this. The first option is making them realistic. For example, products such as pens or water bottles will promote the message quickly as they are in high demand. This is a practical option to consider. Secondly, is considering exclusive collectibles such as badges. This will help in spreading the message to your customers.
The durability of the item that is part of the swag is very important to consider. Think about a situation whereby you have given an umbrella as a giveaway and the moment the customer opens it for the first time, it falls apart. The customer will associate your brand with poor quality, and this will not help your marketing strategy.
Consider the cost of manufacturing the product. The cost should include the following: designing, production, logo printing, the cost of shipping and any other costs. As a competent market, you should think about the shipping process. This is a process that can break or make the campaign.
It is important to think about the size of the product. Trying to make the clients happy is one thing, and giving them a simple easy to carry around the product is another. Nobody wants the baggage of an exaggeratedly big product that they probably do not even need all the time. Simplicity will always carry the day.
Think about the particular demographic that you are targeting. This is what will determine the items that will be understood, and welcomed as gifts. For instance, if you are selling products for the elderly, concept and jokes that resonate with the youth will not help you.
These are the things that you need to think carefully about when choosing and designing items to present at your trade fare. The easiest way to beat the entire headache is getting a marketer with experience in the process. They will help you choose the best gifts for the process.
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This article collected, selected and written by: Author Van Hoc
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