It's apparent that aesthetics are crucial when it comes to marketing across the board. You want to make sure that you are able to present some of the best images so that people will take to your brand more easily. Of course, in recent times, McDonalds has taken something of a different direction as of late and it is one that should draw in the attention of those who create trailer wraps. If you are curious as to what exactly it is that McDonalds is doing, read on.
AdWeek posted an article about the recent billboards that McDonalds has been able to create with particular designs being brought into effect. Keep in mind that most of McDonalds' marketing, for the longest time, has been centered on images of their food. With that said, it seems like the company has decided to forgo this particular option, instead going with emoji-like images to convey messages. It's a different take from McDonalds and hopefully one that will produce results.
Keep in mind that these billboards, as the article referenced, will only be available in France. However, its reach will not be terribly limited, as it's been said that over 2,700 locations in France will be presented with the billboards in question. It seems like this is a rather bold move on the part of McDonalds, seeing as how it could theoretically stick with its current marketing methods and remain in business for quite some time. However, as times change, advertising must work in kind.
After reading up on this report, I believe it goes without saying why it was that McDonalds decided to take this effort in terms of marketing. JMR Graphics, as well as other companies, can talk about the importance of smart visuals, which is why I feel like emoji-like images are rather fitting. In addition, McDonalds is such a popular brand that the general public will be able top piece together what it is that these emojis are attempting to get across. I wouldn't be surprised if more vehicle and trailer wraps, in addition to other billboards, follow up on this.
Will this marketing move prove to be effective for McDonalds in the long run? It's hard for me to believe otherwise, especially when considering that it is easy for most people to digest these smaller images and piece together what it is that they mean. As stated earlier, these billboards are located in France alone but it's not like there isn't potential for them to spread out. Perhaps, in time, they will be able to transition to other areas of the world if they provide the results that McDonalds is looking for.
AdWeek posted an article about the recent billboards that McDonalds has been able to create with particular designs being brought into effect. Keep in mind that most of McDonalds' marketing, for the longest time, has been centered on images of their food. With that said, it seems like the company has decided to forgo this particular option, instead going with emoji-like images to convey messages. It's a different take from McDonalds and hopefully one that will produce results.
Keep in mind that these billboards, as the article referenced, will only be available in France. However, its reach will not be terribly limited, as it's been said that over 2,700 locations in France will be presented with the billboards in question. It seems like this is a rather bold move on the part of McDonalds, seeing as how it could theoretically stick with its current marketing methods and remain in business for quite some time. However, as times change, advertising must work in kind.
After reading up on this report, I believe it goes without saying why it was that McDonalds decided to take this effort in terms of marketing. JMR Graphics, as well as other companies, can talk about the importance of smart visuals, which is why I feel like emoji-like images are rather fitting. In addition, McDonalds is such a popular brand that the general public will be able top piece together what it is that these emojis are attempting to get across. I wouldn't be surprised if more vehicle and trailer wraps, in addition to other billboards, follow up on this.
Will this marketing move prove to be effective for McDonalds in the long run? It's hard for me to believe otherwise, especially when considering that it is easy for most people to digest these smaller images and piece together what it is that they mean. As stated earlier, these billboards are located in France alone but it's not like there isn't potential for them to spread out. Perhaps, in time, they will be able to transition to other areas of the world if they provide the results that McDonalds is looking for.
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Visit JMR Graphics if you have any queries about the level of quality associated with trailer wraps.. This article, Trailer Wraps & Simple Mcdonalds Marketing is available for free reprint.
This article collected, selected and written by: Author Van Hoc
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