There is always a need for more information in order to optimize advertising prospects. Brand advertisers don't want to dip their toes into waters that will not yield anything. Some of the brightest minds in the world work on these details and they make sure they have the analytics down before investing a sizeable amount. Yahoo has started to use this as a means to integrate the ComScore vCE into their system. This means brand advertisers are now able to get more information out of the system before diving in.
What's interesting about these metrics is that they give media buyers the same kind of data they'd get from TV stations. They can see how many people will be viewing the ads, and what the demographics of those people will be. It makes it easy for buyers to choose the best way to advertise. Because fewer people are watching television, it's important for media buyers to find new ways to reach out to potential customers. Yahoo is capitalizing on this need with their new service. They realize that this data will make buyers more likely to make purchases.
A lot of the metrics that are going to be offered are ahead of the game and that is what advertisers are seeking. They want to remain out in front of their competitors at all times and Yahoo is making sure they know they will be afforded this chance by using Yahoo's system.
Yahoo has tried to make a change with their system and this is what has come as a result of this endeavor. Yahoo is looking to continuously making changes in order to remain ahead of their own competitors while helping brand advertisers remain ahead of theirs. It is a win-win situation if there ever was one at the moment.
Yahoo tends to expand what they're doing with comScore in the future. They intend to add services for their mobile campaigns, and to expand their integration in countries beyond the US. It'll be interesting to see the other ways in which Yahoo and comScore use together in the future.
It's clear that buyers need to find new ways to reach audiences, and companies like comScore are helpong them to do that. Yahoo's integration program is only the beginning. It's likely we'll see a great deal more companies taking steps like these ones in the future.
What's interesting about these metrics is that they give media buyers the same kind of data they'd get from TV stations. They can see how many people will be viewing the ads, and what the demographics of those people will be. It makes it easy for buyers to choose the best way to advertise. Because fewer people are watching television, it's important for media buyers to find new ways to reach out to potential customers. Yahoo is capitalizing on this need with their new service. They realize that this data will make buyers more likely to make purchases.
A lot of the metrics that are going to be offered are ahead of the game and that is what advertisers are seeking. They want to remain out in front of their competitors at all times and Yahoo is making sure they know they will be afforded this chance by using Yahoo's system.
Yahoo has tried to make a change with their system and this is what has come as a result of this endeavor. Yahoo is looking to continuously making changes in order to remain ahead of their own competitors while helping brand advertisers remain ahead of theirs. It is a win-win situation if there ever was one at the moment.
Yahoo tends to expand what they're doing with comScore in the future. They intend to add services for their mobile campaigns, and to expand their integration in countries beyond the US. It'll be interesting to see the other ways in which Yahoo and comScore use together in the future.
It's clear that buyers need to find new ways to reach audiences, and companies like comScore are helpong them to do that. Yahoo's integration program is only the beginning. It's likely we'll see a great deal more companies taking steps like these ones in the future.
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