Out-of-home advertising, when done right, can product some of the best results imaginable. After all, advertising in general is done with the purpose of drawing attention to products that probably wouldn't have been able to garner said attention otherwise. This is true for a number of platforms associated with outdoor marketing, truck wraps included. However, it's the idea of 3D design that has caught my attention as of late and it's hard to overlook something so intriguing.
AdWeek put forth an article that talked about a particular campaign put together for Malmo Festival. In order to have a better understanding of what it includes, the Malmo Festival is held every year in August. Based on these bits of news, there is a tremendous amount of weight associated with the event and this idea of 3D implementation is one that should be looked into by companies like JMR Graphics. Truck wraps and other items meant for marketing may be able to utilize this sort of technology in the future as well.
To say that there was a tremendous amount of work put forth for this event's advertising campaign would be an understatement. The article stated that not only did 14 people come together in order to make this a possibility but, altogether, it took over 900 hours to make this 3D type of out-of-home advertising to come into fruition. It's clear as to why so much effort has been put forth, since it's apparent that the designers wanted it to be as memorable as possible.
In order for this advertising method to truly be seen, if you were to attend the festival, you would have to be positioned around 100 feet above ground. To say that this method is creative based on this point alone is nothing short of an understatement. As if this isn't enough, it's been reported that this campaign will be positioned as something of a centerpiece for the festival. With so much hype behind it, though, it has to be wondered if it will be realized or not.
One must ask the question: will the hype in question be realized? It's hard to say, since this method has been put into place for advertising purposes before anything else. It's meant to showcase a service but it's the creativity put into place that will, ultimately, dictate just how effective it is. Given all of the details, I have to believe that it will reach the attention of those will take part in Malmo Festival this year, regardless of the roles that they have.
AdWeek put forth an article that talked about a particular campaign put together for Malmo Festival. In order to have a better understanding of what it includes, the Malmo Festival is held every year in August. Based on these bits of news, there is a tremendous amount of weight associated with the event and this idea of 3D implementation is one that should be looked into by companies like JMR Graphics. Truck wraps and other items meant for marketing may be able to utilize this sort of technology in the future as well.
To say that there was a tremendous amount of work put forth for this event's advertising campaign would be an understatement. The article stated that not only did 14 people come together in order to make this a possibility but, altogether, it took over 900 hours to make this 3D type of out-of-home advertising to come into fruition. It's clear as to why so much effort has been put forth, since it's apparent that the designers wanted it to be as memorable as possible.
In order for this advertising method to truly be seen, if you were to attend the festival, you would have to be positioned around 100 feet above ground. To say that this method is creative based on this point alone is nothing short of an understatement. As if this isn't enough, it's been reported that this campaign will be positioned as something of a centerpiece for the festival. With so much hype behind it, though, it has to be wondered if it will be realized or not.
One must ask the question: will the hype in question be realized? It's hard to say, since this method has been put into place for advertising purposes before anything else. It's meant to showcase a service but it's the creativity put into place that will, ultimately, dictate just how effective it is. Given all of the details, I have to believe that it will reach the attention of those will take part in Malmo Festival this year, regardless of the roles that they have.
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This article collected, selected and written by: Author Van Hoc
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