There are a lot of concerns out there that 30 top advertisers are using bots to generate profits. This can make it hard for honest people to make money through advertising, so it's good that this report is being conducted. Here is some more information.
So, what exactly is bot fraud? Basically, bot fraud is when people use websites that promote advertiser's products and then push fake traffic towards those sites and offers in order to get a payout. It is fraud because the traffic is not real - but bots or computer generated. This is a severe problem in the digital marketing sphere and many marketers have estimated that between 25-30% of a marketing budget is lost due to bot fraud.
As you can see, bot fraud costs companies millions and even billions of dollars every year. As a result, marketers need to become more responsible and aware of this issue and take responsibility for helping to identify solutions.
So what can you do now that you know about this report? Is there anything that can be done to hold these people accountable? Odds are, the increasing amounts of digital advertising will continue to grow. People will always advertise online, and hope that they will get the best possible deals. Unfortunately, as the study has shown, thus not always going to be the case.
In the world of online advertising, there is always going to be some amount of fraud that will occur from time to time. The idea that people are spending billions of dollars on advertising, and are actually being ripped off by the very people that they are receiving their advertising from is dubious to say the least.
It is the hope of the ANA, otherwise known as the Association of national advertisers, that after doing this month-long study on 30 different advertisers, there is the possibility that this type of behavior will diminish. It's sad to say that some of the most recognizable brands are actually involved in this type of behavior, recommending that action be taken prior to October before it continues to get worse. In an attempt to minimize fraud, this joint effort has provided this information on a public level, hoping to make sure that these companies will be held accountable for what they have done.
So, what exactly is bot fraud? Basically, bot fraud is when people use websites that promote advertiser's products and then push fake traffic towards those sites and offers in order to get a payout. It is fraud because the traffic is not real - but bots or computer generated. This is a severe problem in the digital marketing sphere and many marketers have estimated that between 25-30% of a marketing budget is lost due to bot fraud.
As you can see, bot fraud costs companies millions and even billions of dollars every year. As a result, marketers need to become more responsible and aware of this issue and take responsibility for helping to identify solutions.
So what can you do now that you know about this report? Is there anything that can be done to hold these people accountable? Odds are, the increasing amounts of digital advertising will continue to grow. People will always advertise online, and hope that they will get the best possible deals. Unfortunately, as the study has shown, thus not always going to be the case.
In the world of online advertising, there is always going to be some amount of fraud that will occur from time to time. The idea that people are spending billions of dollars on advertising, and are actually being ripped off by the very people that they are receiving their advertising from is dubious to say the least.
It is the hope of the ANA, otherwise known as the Association of national advertisers, that after doing this month-long study on 30 different advertisers, there is the possibility that this type of behavior will diminish. It's sad to say that some of the most recognizable brands are actually involved in this type of behavior, recommending that action be taken prior to October before it continues to get worse. In an attempt to minimize fraud, this joint effort has provided this information on a public level, hoping to make sure that these companies will be held accountable for what they have done.
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This article collected, selected and written by: Author Van Hoc
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