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What Is The Importance Of Social Signals For Search Engine Optimization?

By Bilal Amed


Social media is usually overlooked by SEO professionals. However, it is possible to get your site to rank higher in search results thanks to your activity on social media. Search engines are always looking for innovative ways to index and rank websites and it seems that social media is now taken into consideration. An SEO experiment was conducted to determine how social signs impact rankings. A website that gained a hundred of followers on Google + saw its ranking increase by a little over 14%. Receiving 300 Google + votes caused a site's ranking to increase by almost 10%.



Why? There are 3 main reasons:

Integrating social media into your SEO campaign is an excellent decision since search engines might make social signs an even more important element of the algorithms they use to rank websites. Besides, there are plenty of other advantages to developing a strong presence on social media, such as promoting your products or services and giving customers the opportunity to interact with your brand.

2. Most people online today are more likely to trust a website that is personally recommended by their friends and family rather than by a search engine. Most websites with a strong social presence are easier to share and more accessible, so they get recommended often. A search engine can also help the site by analyzing these shares as recommendations, which will boost the sites credibility and rankings.

The above mentioned are some of the most important information on how social signals are important for SEO, and some steps to achieve same. Developing your presence on social media could also be a good way of reaching out to your audience and directing more traffic to your website. You could for instance create an official page for your brand on Facebook, Twitter and Google + to get started.

Other social networks do not seem to have a significant impact on SEO ranking but you might get good results if a good number of your clients use another social media platform. The most important is to develop a strong presence on social media, which can be difficult if your target audience does not use Facebook or Twitter.




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