I learned about the Tweet-a-Coffee concept by Starbucks a couple of months ago and I had my own take on the matter. I thought that it would be a tremendous move for the sake of allowing customers to Tweet gift cards to others. There have been results since that time but are they ones that a Long Island social media agency can deem as most profitable? This is a point that, in my opinion, is one that is more than worth looking into in the long term.
Mashable posted an article on the matter, saying that Tweet-a-Coffee was able to bring in $180,000 in purchases since the day it launched. Keyhole was able to pick up on such information, all the while tracking the @tweetacoffee Twitter handle in order to see greater results. The sales numbers mentioned were done on the part of 27,000 fans, each of them utilizing the program. In fact, 34 percent of such users have made multiple purchases, which went to show that there is a certain level of appeal with this.
While $180,000 came about as a result of activity through Tweet-a-Coffee, can a Long Island social media agency verify this as a success? I do not believe this to be the case, especially when you consider that thirty-two percent of this amount was earned during the first day. Shouldn't an idea like this only be regarded as a novelty and nothing else? It's hard to say but I'd like to think that there are other details that firms the likes of fishbat can draw attention as well.
While Tweet-a-Coffee did not become the surefire success that Starbucks might have wanted it to be, does that necessarily mean that it should be done away with? I think that it is good that this program is put into place, since it will be able to bring about results over longer stretches of time. After all, think about how popular gift cards, in general, are when it comes to the holidays. With this in mind, there is a level of potential that can be cited by any Long Island social media agency that has been proven reputable.
Is Tweet-a-Coffee going to be the type of program that is going to set the social media world on fire? I highly doubt that this is going to be the case but I still think that there is a level of appeal to consider with this. It goes to show that individuals are willing to utilize Twitter if it means that they will be able to bring gifts to others. Starbucks can stand to keep this program going because I think that it is one to go back to.
Mashable posted an article on the matter, saying that Tweet-a-Coffee was able to bring in $180,000 in purchases since the day it launched. Keyhole was able to pick up on such information, all the while tracking the @tweetacoffee Twitter handle in order to see greater results. The sales numbers mentioned were done on the part of 27,000 fans, each of them utilizing the program. In fact, 34 percent of such users have made multiple purchases, which went to show that there is a certain level of appeal with this.
While $180,000 came about as a result of activity through Tweet-a-Coffee, can a Long Island social media agency verify this as a success? I do not believe this to be the case, especially when you consider that thirty-two percent of this amount was earned during the first day. Shouldn't an idea like this only be regarded as a novelty and nothing else? It's hard to say but I'd like to think that there are other details that firms the likes of fishbat can draw attention as well.
While Tweet-a-Coffee did not become the surefire success that Starbucks might have wanted it to be, does that necessarily mean that it should be done away with? I think that it is good that this program is put into place, since it will be able to bring about results over longer stretches of time. After all, think about how popular gift cards, in general, are when it comes to the holidays. With this in mind, there is a level of potential that can be cited by any Long Island social media agency that has been proven reputable.
Is Tweet-a-Coffee going to be the type of program that is going to set the social media world on fire? I highly doubt that this is going to be the case but I still think that there is a level of appeal to consider with this. It goes to show that individuals are willing to utilize Twitter if it means that they will be able to bring gifts to others. Starbucks can stand to keep this program going because I think that it is one to go back to.
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This article collected, selected and written by: Author Van Hoc
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