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Search Engine Optimization Made Easy. Helpful Tips And Tricks!

By Stavros Georgiadis


The bigger the Internet gets, the smaller your business might look in the overall scheme of things. Give your web business greater presence by using the advice in the following article. What, after all, is the point of having a great website if nobody is looking at it? The following tips will help turn that trickle of visitors into a steady stream.

Choose an SEO oriented style over an AP style to improve your site's search engine positioning. This means striking a delicate balance between including the keyword enough for the search engines to notice while not making the text sound awkward. As search engines work partly by locating keywords and evaluating their density, this should improve your search engine rankings.

You have to give keyword density some attention when optimizing pages for the search engines. Your keyword density should be kept under 20 percent, which will prevent your site from being targeted as spam.

Proper keyword density is essential to search engine optimization. Keywords should total 20% or less of the entire article.

PageRank increases are not just about gaining visitors, but in keeping them on your site. It is believed that the time your visitors stay on your site will influence your ranking. This information comes from metrics such as Quantcast scores. Forums and message boards are great ways to keep visitors engaged with your site for long periods of time.

Do things that can optimize your site and make it easy for the search engines to find it. Spiders analyze your site, looking at things like keywords. However, they don't always grasp how to navigate around your site. Create a site map, which helps spiders to understand which parts of your site are the most important.

Try creating a robots. txt file and adding it to your root directory. This prevents the search engine robots from indexing certain pages of your site.

Put yourself in your customer's shoes. If you were looking for your website, what key words would you use? Once you've come up with a list, use them around your website. Add keywords to both your title tag and main content, but keep your keyword density to a sane level to avoid getting the dreaded "keyword stuffer" label.

You may also wish to include the keywords within the title of the page. The title will be the first impression visitors get of your website, so make it relevant and interesting. This will cause your site to be clicked on because it best fits what the search engine user typed in.

Site maps can be the lynch pin in driving your rankings with the search engines. Spiders will have an easier time crawling your site if there is a site map. A huge site might require more than a single map. Try not post more than 100 links to a map. A website needs to offer unique content and a great design, in order to get noticed. Use the tips provided in this article to get the level of success you are looking for. Find time in your weekly schedule to incorporate the strategies in this article.




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