During the past few years I have worked with several product managers in high-tech companies. It became evident to me that all great product managers share a set of behaviors that I will share with you with this article.
Be aware of the consumer: You are providing a product for a customer segment. Make sure that you know the needs of this segment. What you want to have knowledge of are: a) who compels these people to consider your product. b) their purchase triggers. c) their willingness to spend money. d) what wows the consumer segment. This will serve to help you put together your product requirements and also validate your business case.
Act like an authority: A product manager is a leader in product development. You set the direction for what the product is. You prioritize the requirements. This is actually an essential role, it steers what people will work on. Ensure that you show confidence in your decisions. Ensure that you can properly motivate your decisions. Be aware of the best way to broadcast the decision to your different audiences. Technologists generally prefer to get taken through the substantiation first and than be presented with a decision. If they feel they need to, executives want to hear the executive summary first and dive deeper.
Be assertive: With plenty of different projects rivaling for bandwidth in the modern-day business environment, you will need to make certain your product gets the attention it will need to be successful. So do not hesitate to promote your product and ensure your coworkers are performing their jobs to support your product. Escalate problems if you must.
Conclusion: Product Management is a demanding, but incredibly rewarding role. Seeing your product become real is a really rewarding adventure. To help you prosper as a product manager consider what I explained earlier. All the best in your career as a product manager.
Be aware of the consumer: You are providing a product for a customer segment. Make sure that you know the needs of this segment. What you want to have knowledge of are: a) who compels these people to consider your product. b) their purchase triggers. c) their willingness to spend money. d) what wows the consumer segment. This will serve to help you put together your product requirements and also validate your business case.
Act like an authority: A product manager is a leader in product development. You set the direction for what the product is. You prioritize the requirements. This is actually an essential role, it steers what people will work on. Ensure that you show confidence in your decisions. Ensure that you can properly motivate your decisions. Be aware of the best way to broadcast the decision to your different audiences. Technologists generally prefer to get taken through the substantiation first and than be presented with a decision. If they feel they need to, executives want to hear the executive summary first and dive deeper.
Be assertive: With plenty of different projects rivaling for bandwidth in the modern-day business environment, you will need to make certain your product gets the attention it will need to be successful. So do not hesitate to promote your product and ensure your coworkers are performing their jobs to support your product. Escalate problems if you must.
Conclusion: Product Management is a demanding, but incredibly rewarding role. Seeing your product become real is a really rewarding adventure. To help you prosper as a product manager consider what I explained earlier. All the best in your career as a product manager.
This article collected, selected and written by: Author Van Hoc
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