Entrepreneurs have various methods to promote their businesses. Online advertising and print advertising are two major advertising methods available to promote businesses. There are various discussions and comparisons about the effectiveness of these two methods. Which one is the best? Is it online adverting, or is it print advertising?
It is very difficult to say that one method is better than the other one. However, both give different benefits. You can use both these advertising methods according to the nature of the business and customer characteristics. Here are some few characteristics and advantages of both advertising methods.
First, consider the speed of the process. The process of print advertising is slower than online advertising. Most of the processes associates with print advertising are performed manually, and they take much time to complete the entire process. Main activities like advertisement designing, printing, circulations are some time consuming processes. But in online advertising, most of the processes are quicker other than advertisement designing. It takes only a few hours to launch an online campaign, but it may take days or weeks to launch a print advertising campaign.
When consider the coverage of each method, online adverting again leads the way. Print media cover a finite amount of area and they have limited circulations. The advertisements you place on print media will reach only to people who associate with those print media. You also need to repeat your advertisements few times and get the reaction. When we advertise online, your advertisement will go all around the world within few seconds. There are no any geographic barriers for internet advertising.
Online advertising can be used to market your product to your target market. You will become visible only to the people who search your products or services. We cannot specifically target our potential customers through print advertising. Therefore, the conversion rate of online advertising is higher than print media. However, there is a considerable amount of people around the world who do not access the World Wide Web. If you want to market your products to such people, you have no choice other than print media.
When compare the cost, online advertising is cheaper than print advertising. However, there are many costly promotional methods exist online. Therefore, the cost factor may vary according to the method you use either online or print media.
Most of the above described characteristics imply that online advertising is greater than print advertising. However, this does not imply that we want to quit completely from print media. There are many benefits which are given by print advertising like tangibility and credibility. Hence, make sure to use a proper mix of both these advertising methods to achieve marketing benefits.
Whatever form of advertising you want to go with, a full service marketing agency can provide you all the solutions.
It is very difficult to say that one method is better than the other one. However, both give different benefits. You can use both these advertising methods according to the nature of the business and customer characteristics. Here are some few characteristics and advantages of both advertising methods.
First, consider the speed of the process. The process of print advertising is slower than online advertising. Most of the processes associates with print advertising are performed manually, and they take much time to complete the entire process. Main activities like advertisement designing, printing, circulations are some time consuming processes. But in online advertising, most of the processes are quicker other than advertisement designing. It takes only a few hours to launch an online campaign, but it may take days or weeks to launch a print advertising campaign.
When consider the coverage of each method, online adverting again leads the way. Print media cover a finite amount of area and they have limited circulations. The advertisements you place on print media will reach only to people who associate with those print media. You also need to repeat your advertisements few times and get the reaction. When we advertise online, your advertisement will go all around the world within few seconds. There are no any geographic barriers for internet advertising.
Online advertising can be used to market your product to your target market. You will become visible only to the people who search your products or services. We cannot specifically target our potential customers through print advertising. Therefore, the conversion rate of online advertising is higher than print media. However, there is a considerable amount of people around the world who do not access the World Wide Web. If you want to market your products to such people, you have no choice other than print media.
When compare the cost, online advertising is cheaper than print advertising. However, there are many costly promotional methods exist online. Therefore, the cost factor may vary according to the method you use either online or print media.
Most of the above described characteristics imply that online advertising is greater than print advertising. However, this does not imply that we want to quit completely from print media. There are many benefits which are given by print advertising like tangibility and credibility. Hence, make sure to use a proper mix of both these advertising methods to achieve marketing benefits.
Whatever form of advertising you want to go with, a full service marketing agency can provide you all the solutions.
About the Author:
Looking to find the best creative advertising agency india, then visit www.adeptmedia.com to find the best advice.
This article collected, selected and written by: Author Van Hoc
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